FEATURES
TargetSmart MBP includes smart, intuitive features you won’t find anywhere else. Our platform leverages the power of big data, artificial intelligence, and a completely transparent business model to help you run more effective campaigns.
Learn more about the sophisticated functionality of our cutting-edge platform!
CORE FEATURES
In Platform
Audience Data
AI-Powered
Media Buying
Log-Level
Data Access
Premium Ad
Inventory
Complete
Cost Clarity
No Monthly
Minimums
AUDIENCES
TargetSmart Data at No Cost
Access our complete 263+ million-record database, containing expansive data on virtually every voting age American, at no cost.
Pre-Loaded Audiences
Select from 1,000+ pre-loaded audience segments designed specifically for effective political ad campaigns. Our complete database is preloaded into the platform, meaning no data onboarding wait times.
Political Features
Select from 1,000+ pre-loaded audience segments designed specifically for effective political ad campaigns. Our complete database is preloaded into the platform, meaning no data onboarding wait times.
Audiences via MyTargetSmart
Load your first-party data and audiences into the platform via a direct integration with SmartMatch and ListBuilder at no cost.
Web Traffic Retargeting via WIRE
Automatically retarget ads to website visitors with our Website Identity Resolution Engine (WIRE) plug-in.
Intent Data
Utilize intent data to target audiences actively interested in similar products or services, boosting campaign relevance and effectiveness.
AUDIENCES
CAMPAIGNS
Outreach Capabilities
Configure programmatic ads with AI-curated premium inventory for delivery across any website, application, or connected device in formats including Display (static, video, GIF), OTT, CTV, DOOH, Audio, Native, and Mobile (DOOH & Audio via managed service).
Brand Safety & Fraud Prevention
We use a Media Rating Council (MRC) accredited partner to ensure brand safety and prevent fraud.
No Media Markups
We’re 100% transparent on media placement costs, and don’t resell media at inflated prices. If we secure media at a lower cost, we pass the savings onto you.
AI-Powered Inventory Curation
Utilize advanced AI features to select premium ad inventory, ensuring your campaigns are placed on the best available spaces across various formats like Display, OTT, CTV, and more.
Real-Time Optimization
Maximize campaign efficiency with real-time adjustments, optimizing ad placements dynamically to enhance performance and increase return on investment.
REPORTING
Campaign Performance Dashboard
Explore key performance indicators (KPI) for your campaigns with an easy-to-use, real-time dashboard.
Transparent Ad Logs
Access full ad logs that show exactly who your campaign targeted, reached, engaged, and converted.
Free Match-Back Reports
Receive free post-campaign match-back reports to understand the ROI of your campaign for your fundraising, sales, and GOTV advertising efforts using your first-party campaign data.
Transparent Cost Breakdown
Understand exactly how your money is spent through the platform with no middlemen and no unexpected margins or fees. We do this through:
Free Audience Data | No Media Markups | Ad Logs
REPORTING
